Q: How much insurance should I get? 
A: Please think about how much you want to spend on your funeral and the amount you want to leave to pay your other final bills. 

Q: Are the financial benefits in my Purple Shield® Plan taxable? 
A: The Death Benefit proceeds are received tax free. If a plan is registered as a TFSA (Tax Free Savings Account) or sponsored by a funeral home, all the money grows with tax-free interest. 

Q: Do I ever need a medical exam to qualify for a plan? 
A: No. None of our products require that you have a medical exam, and we offer plans that anyone can qualify for regardless of age or health. 

Q: What happens if I move? 
A: Our plans are transferable penalty-free to any province or country. 

Q: What happens if I go into a nursing home? 
A: The money in your plan is protected and cannot be touched by anyone but yourself. This includes nursing homes, income tax, lawyers and estate costs. Furthermore, insurance is not counted as an asset when determining governmental subsidies you may be entitled to. 

Q: What can my Purple Shield® Plan be used for? 
A: Your Purple Shield® Plan can be used to pay for a funeral or cremation at the time of need, and to cover any outstanding mortgage loans, credit card or other debts you may leave behind, and donations or immediate financial help to your family. 

Q: Is my money protected for as long as I live? 
A: Yes. For your security, our underwriter, Assurant Life of Canada®, is a member of Assuris, where all of its policy holders are protected for the amount of your coverage – www.assuris.ca. 

Q: What happens when I pass away? 
A: Death benefit proceeds are usually paid immediately. Often times, one simple mention to your local funeral home about your plan will be enough. From here, we take care of all the details and paperwork in conjunction with your local funeral director. We always encourage families to let their funeral home know that they have a Purple Shield® Plan in place. 

Q: Can I pay for my monument or marker with a Purple Shield® Plan? 
A: Yes. Purple Shield® works closely with numerous monuments companies. Your plan can be designed to cover the cost of a monument as well as any other funeral expenses. 

Q: What is the best way to record my wishes? 
A: When you set up a Purple Shield® Plan, you also receive a Wishes and Memories Planning Guide where all your important information and planning wishes may be recorded. Please fill this out as soon as you can. This is provided free of charge. 

Q: How can I start a plan? 
A: Just complete the information form on the right-hand side and we will provide you with an information package tailored to your needs.

Q: What if I die away from home? 
A: Our Travel Plan provides coverage for the return of your body to a funeral home you have selected in your home town. 

Q: Can my coverage decrease? 
A: No. As long as you keep your policy premium up to date.

Q: Can my premiums increase? 
A: No. Your premium amount will remain the same and cannot be increased. 

Q: Can my coverage be terminated? 
A: No, not as long as you have paid your premiums. 

Q: What if I have more questions or comments about this website or your programs? 
A: Please use the “Contact Us” tab feature of the website with your comments. Thanks.

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Allan SimpsonCPC General Agent, Alberta:

Allan Simpson

We purchased a Purple Shield Plan only a couple of years ago and when my husband died unexpectedly they were there for us right away – such a help to our family!



My wife passed away recently and I was glad that we had a Purple Shield. I took the plan book to Pattison Funeral Home and everything was handled speedily. I’m glad I had a Plan.



My Mother had a Purple Shield Plan. When she passed away we called Personal Alternative. They contacted Purple Shield and we had to arrange nothing.